Free Webinar: Southeast Asia Market Entry: Regulatory Strategy for Medical Devices & SaMD

Southeast Asia is one of the fastest-growing regions for medical devices and software — but entering these markets requires careful regulatory planning across multiple jurisdictions.
This webinar provides a structured, practical overview of how to approach ASEAN regulatory systems, helping you plan market entry with greater clarity and control.
Why Southeast Asia — and Why Now
- 80% to 99% of medical devices are imported across key markets
- Demand is increasing due to aging populations, chronic disease, and hospital modernization
- Regional trade agreements are reducing barriers and simplifying market access
- Strong growth in diagnostics, imaging, and digital health technologies
For manufacturers with established products, Southeast Asia offers a realistic and scalable expansion opportunity — if regulatory strategy is addressed early.
What You Will Learn
This session focuses on how ASEAN regulatory systems work in practice.
- How medical devices and SaMD are classified under the ASEAN Medical Device Directive (AMDD)
- Key differences in registration pathways across Singapore, Malaysia, Vietnam, Indonesia, and the Philippines
- How reliance and abridged pathways are applied within ASEAN
- Typical approval timelines, license validity, and cost considerations
- How product grouping strategies can reduce registration workload
- Common regulatory and submission pitfalls that delay approvals
Why Attend
This webinar is designed to help you make better-informed market-entry decisions.
You will leave with:
- A clearer basis for prioritizing and sequencing ASEAN markets
- Practical insight into how to reduce time to market through structured planning
- Clarity on how existing approvals can support regional expansion strategies
- A defined view of your next regulatory step for Southeast Asia entry
Who Should Attend
- Regulatory affairs leaders managing global submissions
- Executive teams evaluating Southeast Asia expansion
- Quality and compliance professionals supporting market entry
- Commercial and market-entry strategy teams
- Medical device and SaMD manufacturers preparing for ASEAN registration
Our Hosts

VIce President, Southeast Asia

Business Development & Marketing Director
