June 2, 2026 | 10:00–10:45am CEST

Free Webinar: Southeast Asia Market Entry: Regulatory Strategy for Medical Devices & SaMD

Southeast Asia is one of the fastest-growing regions for medical devices and software, but entering these markets requires careful regulatory planning across multiple jurisdictions.

This webinar provides a structured, practical overview of how to approach ASEAN regulatory systems, helping you plan market entry with greater clarity and control.

Why Southeast Asia — and Why Now

  • 80% to 99% of medical devices are imported across key markets
  • Demand is increasing due to aging populations, chronic disease, and hospital modernization
  • Regional trade agreements are reducing barriers and simplifying market access
  • Strong growth in diagnostics, imaging, and digital health technologies

For manufacturers with established products, Southeast Asia offers a realistic and scalable expansion opportunity, provided regulatory strategy is addressed early.

What You Will Learn

This webinar explores how ASEAN regulatory systems work in practice, including:

  • How medical devices and SaMD are classified under the ASEAN Medical Device Directive (AMDD)
  • Key differences in registration pathways across Singapore, Malaysia, Vietnam, Indonesia, and the Philippines
  • How reliance and abridged pathways are applied within ASEAN
  • Typical approval timelines, license validity, and cost considerations
  • How product grouping strategies can reduce registration workload
  • Common regulatory and submission pitfalls that delay approvals

Watch the On-Demand Webinar

Watch the recording at your convenience to gain practical guidance on navigating ASEAN regulatory requirements and planning a successful market-entry strategy.

Who Should Watch

This webinar is intended for:

  • Regulatory affairs leaders managing global submissions
  • Executive teams evaluating Southeast Asia expansion
  • Quality and compliance professionals supporting market entry
  • Commercial and market-entry strategy teams
  • Medical device and SaMD manufacturers preparing for ASEAN registration

Our Hosts

Shouzheng Tan

VIce President, Southeast Asia

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Victoria Caldy

Business Development & Marketing Director

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Contact Our Consultants & Discover How We Can Support You

Let Cisema help turn your plans into reality.

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