Pharma & Biotech

Public Consultation on the Measures of Review Management on Advertising for Health Food, FSMP, Drug Products and
Public Consultation on the Measures of Review Management on Advertising for Health Food, FSMP, Drug Products and Medical Devices

From October 25th to November 1st, China SAMR publicly solicited opinions upon its release of the third draft on the measures of advertising review management for health food, FSMP, drug products and medical devices.SAMR had been open to public feedback from March 13th to April 13th and June 6th to June 26th followed by adjustments made to the first and second draft.As revealed in the previous announcement and drafts, SAMR aims to formulate a major regulatory reference in future by requiring compliance for advertising health food, FSMP, drug products and medical devices including, but not limited to, the following conditions:Content (e.g. name, application scope, composition):

  • Must match the details in NMPA registration documents, certificate and IFU
  • Must be legal and truthful
  • Must not mislead or deceive users

Disclaimers necessary:

  • Personal use devices:g. ‘Please read the instructions before using the device’ or ‘Please seek the advice of a healthcare professional when buying and using this device’
  • If safety instructions & precautions are mentioned in NMPA certificate, they must be displayed clearly in the advertisement

e.g. ‘Please read carefully the precautions before using the device’Approval number of the advertisement:

  • Must be clearly indicated in the advertisement

For further information on the above topic, please contact us.

March 29, 2022
Public Consultation on the Measures of Review Management on Advertising for Health Food, FSMP, Drug Products and Medical Devices
The Amended Drug Administration Law
The Amended Drug Administration Law

The revised law establishes strict standards and measures in supervision over the whole process of the pharmaceutical industry chain

March 9, 2026
The Amended Drug Administration Law
The 2018 Drug Review Annual Report released
The 2018 Drug Review Annual Report released

On 01.07.2019, the 2018 Drug Review Annual Report was released. Of the grand sum of 9,796 registration applications reviewed and approved in 2018, 7,988 were subject to technical review and 1,808 to direct administrative approval.

March 11, 2026
The 2018 Drug Review Annual Report released
Overseas New Drugs Urgently Needed
Overseas New Drugs Urgently Needed

On 25.06.2019, the NMPA announced the requirements for overseas new drugs, which are urgently needed. The guidelines serve to speed up the drug approval.

March 11, 2026
Overseas New Drugs Urgently Needed
Vaccine Administration Law
Vaccine Administration Law

On June 29, 2019, the NMPA minister Jiao Hong attended a press briefing on the implementation a strict administration law over vaccines.

March 30, 2022
Vaccine Administration Law
Approval of Clinically Urgent New Drugs
Approval of Clinically Urgent New Drugs

On October 30, 2018, the NMPA issued guidelines for the approval of clinically urgent new drugs covering the procedure, requirements, etc.

March 11, 2026
Approval of Clinically Urgent New Drugs

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